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Customers Sale frequency dropping for multiple periods

Alert Message

The sales frequency for all customers has dropped two periods in a row


High Priority Indicator

This is a HIGH severity problem for most environments


The frequency customers purchase from you is getting longer for a majority of your customers. The purchase frequency is the duration between sales. This specific alert is raised when the purchase frequency has noticably dropped 2 periods in a row.

This alert is only measuring known customer purchase frequency. If your business is largely cash customers then this alert may not be relevant.

Action to take

You can ignore this alert if seasonal variation exists, such as all customers going away for annual holidays.

If no seasonal reason exists for customers purchases slowing then you need to isolate why the purchase frequency is dropping. Some ideas