Alert Message

The sales frequency for NNN customers is dropping off badly

Severity

This is a LOW severity problem for most environments

Explanation

Customers that purchase from you regularly develop a pattern of purchases, such as visiting your store every 14 days. This alert is generated when individual customers rates are dropping, indicating they are visiting your store less frequently.

This alert may be an early indicator of customers that are starting to leave your store, however, it can be difficult to isolate real problems amongst normal variation such as customers going on holiday

Action to take